Description: The PR/Marketing Intern assists Marketing department staff to promote goodwill in the community and to capitalize on marketing opportunities for the Detroit Media Partnership, The Detroit News, Detroit Free Press, and Signature Media through events, sponsorships, and other projects. The Intern reports to the Brand Manager. Assists the Brand Manager in evaluating past programs and new opportunities to decide which ones are most beneficial to pursue. This may include the completion of an analysis of each project that includes revenue, expenses and benefits. May assist with all details pertaining to an event/project (from concept to execution): Food, facility, decorations, databases, speakers, prizes, awards, volunteers, mailings, collateral materials, promotions ads, registrations, etc. May assist with all aspects of sponsorship programs including in-paper promotion, on-site coordination, third party involvement, DMP exposure elements, newsroom possibilities and outside promotion. May assist department as they plan, organize and coordinate programs and events with community groups and non-profit organizations. May coordinate portions of existing marketing projects such as (DFP Marathon, Money 101, Spelling Bee, Partnership for Humanity, consumer shows, travel shows, etc.) Ensure that the integrity of all brands are maintained. May coordinate opportunities to exhibit at various trade show and community events -- may include displaying product, merchandise giveaways, selling subscriptions, etc. -- and maximize opportunity to promote and sell the product.
Requirements: Pursuing a Bachelor's degree in Public Relations, Advertising, Marketing or Communications. Experience with events, sponsorships, marketing partnerships and/or promotional program is highly preferred. Must possess excellent communication and presentation skills including the ability to interact with all levels of staff and management. Must be highly motivated, organized and able to coordinate multiple tasks within a fast-paced environment.