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Xconomy looks at Quicken's move to WEBward Ave

Downtown Detroit is becoming more and more of a tech-based place. It doesn't hurt that Quicken Loans is moving there and rebranding the city center's main drag WEBward Avenue.


Dan Gilbert, the chairman and founder of Quicken Loans, is hoping that if he declares Woodward Avenue, Detroit's main drag, to be a new, tech-centered "WEBward Avenue" often enough, it just might come true. It also doesn't hurt that he has the money and clout to perhaps make it a self-fulfilling prophecy.

That's why the businessman, who also owns the Cleveland Cavaliers, is screaming to the rafters today about something completely unrelated to LeBron James's move to Miami. Gilbert announced yesterday that Quicken's sister company, Quizzle, will join Quicken when it moves into the Compuware building in Detroit later this month. Quizzle is a financial website with more than 500,000 registered users, according to the company, that helps consumers manage their personal finances.

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