It's too early to say yet, but the brand exposure for Metro Detroit companies, plus the MEDC's booth at SXSW, could pay big dividends in terms of sales and attracting more young professionals to Michigan.
"The crush of people, brands and bands at the South by Southwest Festival in Austin, Texas, creates brand exposure, and this year Detroit companies, musicians, attorneys and advertising agencies were there to capitalize on the opportunity...
Joe McClure, co-owner of Detroit-based McClure's Pickles, said he was asked by San Francisco-based Internet lodging site Airbnb to provide a palette, 60 cases, of its Bloody Mary mix to serve during SXSW for free....
Leslie Hornung, senior vice president of marketing, communications and public relations for the Michigan Economic Development Corp., said the MEDC spent about $200,000 from its business attraction campaign to have a booth on the conference floor during the technology-focused days at SXSW.
Hornung said more than 1,000 young professionals visited the MEDC exhibit, many of whom were interested in learning about working in Detroit."