Team Detroit diversifies client base; up to 60 job openings

metromode, 3/11/2010

Nearly four years ago, seven advertising companies under the Ford banner combined into one super advertising agency – Team Detroit. Today, that consolidated entity is diversifying its clients and hiring.

The Dearborn-based firm that started with Ford now counts the likes of Scott's Miracle Gro, Bell Helicopter, and the Detroit Symphony Orchestra as its clients. It added six new clients in 2009 and has 50-60 open positions today.

"We wanted to do a different business model of advertising," says George Rogers, president and CEO of Team Detroit. "We created a grocery store of advertising options where everyone works together."

That includes people from well-known names like J Walter Thompson making up a staff of 1,100 people. Today, that staff is helping Team Detroit further diversify its client base and making Ford more globally active in places, like Europe, Asia, and South America.

Source: George Rogers, president and CEO of Team Detroit
Writer: Jon Zemke

Advertising , Automotive , Wayne County

Dearborn