Retail 3 opens doors in Troy with 52 new jobs

metromode, 3/11/2010

Troy-based Retail 3 has three focuses when it comes to building businesses – retail strategy, retail activation, and retail metrics. It's where the new advertising firm's name comes from.

"It's the best time to start a company like this," says Harold Kobakof, president of Retail 3. "Retail has never been tougher than it is right now and every dollar needs to be maximized."

The new company has a staff of 52, many of whom come from BBDO Worldwide, the former ad house for Chrysler. It hopes to grow its staff as the company establishes itself as a national advertising firm.

Retail 3 uses a proprietary system to analyze the productivity of every marketing effort. The idea is to identify what drives traffic and advertising and how to best maximize the profit potential each represents.

"We make a connection between the message, the medium and the sale," says Kobakof.

Source: Harold Kobakof, president of Retail 3
Writer: Jon Zemke