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Brothers turn Reink Media Group into growing online investment biz

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A couple of brothers are turning a passion into Reink Media Group. Blain and Brandon Reinkensmeyer co-founded the Troy-based online media company that specializes in day trading investing three years ago. Today, it's their full-time job.

Reink Media Group owns and operates StockBrokers.com, StockTradingToGo.com, TraderMike.net. The brothers claim the websites attract 100,000 unique visitors per month and another 250,000 page views per month. It has a subscription list of 18,000 people.

"We have seen some big traffic spikes," Brandon says.

Reink Media Group originally got its start when Blain became fascinated in the stock market in college. He left after his freshman year and began day trading, which led to his own personal trading blog, www.StockTradingToGo.com. That evolved into an objective rating service that monitors other traders and firms offering stock trading advice.

"There was a need for someone to create an unbiased rating system for brokers," Blain says.

That became www.TradeWiser.com. Last year, the brothers bought the URL www.StockBrokers.com for $185,000 to better brand their rating service. "All of last year was focused on brand identity and getting traction," Blain says.

Brandon, who has a degree in finance, was working in commercial real-estate for a student-housing company when Blain approached him about coming on with his media company three years ago. Last year it became so big that Brandon left his day job to focus solely on Reink Media Group's websites.

"It just kind of blossomed from there," Brandon says.

Source: Blain and Brandon Reinkensmeyer, co-founders of Reink Media Group
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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