Elaina Farnsworth originally intended to create a mobile-app start-up when she founded Mobile Comply two years ago. A little more than a year into the endeavor, she pivoted the Clarkston-based firm so it bridges the gap between mobile apps and education.
"Instead of doing software, we do education now," says Elaina Farnsworth, CEO of Mobile Comply
Farnsworth has always noticed the disconnect between the techies who create the latest and greatest technology and its users. She noticed the gulf between the two only grew with the introduction of mobile apps. That's when she decided to shift her start-up's focus toward bridging that gap, focusing on what she calls mutual education for both the techies and the consumers who love their work.
"We will become more of a mutual education firm," Farnsworth says. "We want to be the top provider of mutual education in the mobile space."
Today Mobile Comply's primary product is software that gives businesses the power to convert a traditional website to a mobile site, begin a mobile marketing campaign to reach customers, and then integrate it with social media. Mobile Comply also helps firms create mobile websites, giving them the tools to create their own databases for mobile marketing. However, it makes most of its revenue from the educational aspect of helping businesses and techies better connect to create the best product and understand the field.
To make that happen, Farnsworth hired five people in the last six months, all of whom are experts in the education space. Mobile Comply's staff now stands at 13 overall, with five in Metro Detroit. The rest work virtually from across the U.S.
Source: Elaina Farnsworth, CEO of Mobile Comply
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.