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LevelSet Solutions grows rapidly in Royal Oak

Two former Budd Co. colleagues, Steve Swanson and Mike Honner, struck out on their own in 2008, forming LevelSet Solutions, with one client for each man.

Today the downtown Royal Oak-based firm has 11 employees, two interns, and three independent contractors who oversee a client list in the double digits. The latest client score for the technology and social media firm is Crittenton Hospital Medical Center. It will handle the Internet strategy for the Rochester Hills-based health-care provider.

LevelSet Solutions has attracted all of its clients through referrals, and has done so through its customer service-heavy business model. When Swanson worked at Budd Co., he knew there was a lot of room for improvement in the services he provides now.

"I know how things were being delivered to me (as CIO of Budd Co.) and how I wanted them delivered," says Swanson, president and managing partner of LevelSet Solutions.

He expects the company's expansion to continue in 2011 because its business model will remain stable. As he puts it, "We don't want to change what's working so well for us."

Source: Steve Swanson, president and managing partner of LevelSet Solutions
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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