Charlie Wollborg knows at least two things, and both are key components to his latest tech start-up, FavRiot.com.
"It gamifies the shopping experience," says Wollborg, chief troublemaker at FavRiot.com
. "We know that casual games do really well and that no one pays attention during conference calls."
The Pontiac-based start-up is at its core, a hot-or-not game for consumer products. For instance, users are shown two pictures of different cars and asked to choose which one they prefer. The cars are what's for sale at a local automotive dealership and the service is sold to that dealership as a tool to get people to casually walk through its online dealership showroom.
"There are a lot of industries we are thinking about for this," Wollborg says. "Right now it's just automotive." He adds other popular consumer brands for things like alcohol or clothing could be added soon.
FavRiot.com and its team of five people got its start in May, launching out of a side project from Curve Detroit
. The FavRiot.com website went live earlier this month.
Source: Charlie Wollborg, chief troublemaker at FavRiot.com
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.