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New strategy leads to growth, 7 hires for Bluewater

Thursday, November 05, 2009

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A new outlook on life is leading to new growth at Bluewater.

The 8-year-old firm specialized in advising national commercial lenders and borrowers until about a year ago. It has since divided the company into three tribes and expanded its staff from nine people last year to 16 plus a few independent contractors today.

"I think we sat back and realized that there were a lot of opportunities that weren't being realized," says David Vermeesch, director of marketing communications for Bluewater.

The three new divisions include Lender Analytics, Consulting, and Bluewater Horizons. Lender Analytics serves large commercial lenders with collateral evaluation. The Consulting group leads fraud investigation, regulatory compliance, and forensic accounting. The Horizons group is a venture capital practice.

"We want to do several new ventures in the Bluewater Horizons," Vermeesch says.

The company is also planning to move its Warren headquarters to downtown Mt. Clemens, where it plans to occupy part of the Station 65 redevelopment.

Source: David Vermeesch, director of marketing communications for Bluewater
Writer: Jon Zemke

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