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Pontiac-based BidDogz.com launches penny auctions

BidDogz.com, a new penny-auction website, launched last week, creating a few more jobs in Pontiac.

Howling Dog Enterprises launched the site and is basing its operations out of Pontiac. The 18-month-old company employs 17 people handling everything from the back end of the website to the warehouse where the merchandise is stored.

"We're based in Michigan because we want to reach the people here," says Michael Falk, managing partner with Howling Dog Enterprises and a veteran of the promotions industry.

BidDogz.com auctions off merchandise online, often for pennies on the dollar. On its first day the website sold a plasma TV worth hundreds of dollars for 12 cents. The company works directly with manufacturers to get the merchandise cheaply. It also makes money by charging customers 65 cents for each bid.

Falk says his company is working to make sure only real people are bidding on the items, not software programs. He hopes to take the operations national over the next year and hire another 6-12 people.

Source: Michael Falk, managing partner with Howling Dog Enterprises
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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