A little more than a year ago, the leadership at Brogan & Partners sat down and figured out what types of clients it worked best with, what sort of projects it excelled at, and what its strengths and weaknesses were. This was all in the name of refining its business model and building a better business.
That led to the downtown Birmingham-based digital marketing firm to make a transition. The 30-year-old firm characterizes itself as a company that “creates and converges advertising, social media and mobile media with an emphasis on brand engagement and a specialty in marketing to women.” It moved to taking on more long-term clients instead of short-term projects. That prompted a significant sales spurt over the last year.
"Between this time last year and now we have about seven additional ongoing accounts," says Ellyn Davidson, managing partner with Brogan & Partners
. "Last year we had more projects. Now we have more long-term accounts."
Some of those new clients include Frankenmuth Insurance and Michigan First Credit Union. The company's revenue jumped by double digits last year, and it's aiming for 13-14 percent revenue increases this year, much of it thanks to its new focus.
"It was a very deliberate new business strategy," Davidson says.
Brogan & Partners has added new employees over the last year, including four new hires in the last month alone. Those new jobs include writers, media buyers and metrics specialists. The company currently has a staff of about 40 employees and an intern.
Source: Ellyn Davidson, managing partner with Brogan & Partners
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.