There is no denying that Trent Design is a new economy company. The marketing firm specializes in design, specifically website design. So it’s a little amusing that the biggest driver of its recent growth is an old economy sector, manufacturing.
has handled the website designs/redesigns of a number of big-name manufacturers over the last year, including Brasco International
. Trent Design is currently working on new websites for Pennsylvania Steel and Jac Products. The trend started when Eaton Steel
first reached out to Trent Design to redesign its website a couple of years ago. That led to a number of Eaton Steel's sister firms and manufacturers it works with following suit.
"We have done several manufacturing sites, which has helped us get even more manufacturing website work," says Marilyn Trent, principal of Trent Design. "I feel manufacturing can use our help."
That has allowed the Rochester-based company to hire a new brand strategist over the last year. It now employs five full-time employees, three part-timers and the occasional intern. Many of these employees have stayed with the firm for many years after they hired in. "When I hire them, they stay with me," Trent says.
Trent Design also opened an office in Detroit's Midtown neighborhood a couple of years ago. Trent thinks she could add another person or two to her staff in the next year but still wants to keep her company small.
"I want to keep a boutique-size agency that does great work and provides great customer service," Trent says.
Source: Marilyn Trent, principal of Trent Design
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.