Advertising

Ohm Creative

SE Michigan is home to billion dollar ad agencies like Campell-Ewald (the country's 6th largest) as well as small creative powerhouses like Ann-Arbor based Perich and Partners. Selling more than just horseless carriages, the region's 50+ agencies have developed ad campaigns for everything from Levi's to Target, Honey Baked Hams to Kentucky Fried Chicken, Netflix to The Navy. Whether its television, print, radio or Internet, these firms are plugged into the global marketplace.

Advertising Features

Yessian: Making Music You Can't Get Out Of Your Head

Amy Kuras Thursday, March 08, 2012

From jingles to mash-ups, family-owned Yessian Music in Farmington Hills has been creating soundtracks for commercials, theme parks, movies, and high profile events for 40 years. This year's Super Bowl, which boasted five different ads with their work, demonstrates the ever-growing global reach of this homegrown firm.

Embracing Change: A Q&A with Marcie Brogan

Dennis Archambault Thursday, March 24, 2011

From the smokey cocktail parties of the '60s to the caffeine and Facebook fueled world of the Internet, advertising exec Marcie Brogan has seen it all. More importantly, she has embraced rather than resisted the inevitable changes in her industry. Metromode chats with her about the state of Metro Detroit's advertising firms -- past and present.

Team Detroit

Michelle Martinez Wednesday, May 12, 2010

Think of them as a five-headed hydra of creativity and marketing savvy. Dearborn's Team Detroit melded the best and brightest from WPP's top agencies into a single ad shop bent on world domination. Or, at the very least, attracting lots of happy clients. Michelle Martinez gets under their hood and checks out how this engine of ideas operates.

A Company Of Experts

Nicole Rupersburg Thursday, March 11, 2010

From deli sandwiches to digital advertising, some Metro Detroit companies are reinventing the employer-employee relationship. The result? A happy band of brand experts ...and evangelists.

Royal Oak's Second Story

Terry Parris Jr. Thursday, February 04, 2010

Walking through Royal Oak's downtown, it's hard not to notice the bars, restaurants and shops that have popped up over the last decade. But do you ever wonder what goes on upstairs? Terry Parris Jr. visits Main Street's second story and discovers a community of new economy creatives. And lots of cereal boxes!

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Advertising Blogs

Iain Lanivich

Thursday, March 06, 2008

Iain Lanivich is a Digital Creative Director for Campbell-Ewald, directing all phases of creative work from concept development through production. He has also played the Detroit hard rock scene for the last 10+ years as a singer. Iain believes it's a small world so you better start networking. He'll be writing about finding and keeping talent in Detroit.

Eric Bruneau

Thursday, February 14, 2008

Eric Bruneau is the executive vice president and creative director of Armstrong White. An Academy Award nominated computer animator, Eric is also an entrepreneur and award winning digital creative director. He'll be writing about why Metro Detroit is full of opportunities for people in his field.

Terry Oprea

Thursday, January 10, 2008

Terrence Oprea is the President and CEO of Mort Crim Communications and a 30-year veteran of broadcast television and radio programming. Along with his numerous awards (including local Emmy's and the National Headliner Awards), he�s presided over New Media content initiatives for online corporate communications in a variety of fields. Terry will be writing about the changes and challenges traditional media faces as technology and the Internet rewrite many of the rules.

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