The owners of two successful metro Detroit hair salons are the creators of a new specialized salon that's dedicated to quick and affordable hair coloring.
Dye & Dash
opened Dec. 2 at 3296 Rochester Road in Troy. Industry veterans Tomy Lulgjuraj and George and Johnny Nikollaj, co-owners of 6 Salon
in Birmingham and Royal Oak, partnered with longtime employee Constance Abro to oversee a trained, experienced staff that specializes in matching, formulating and applying hair color.
With the tagline, "We Dye, You Dry," the 2,000-square-foot salon includes a blow-dry bar where customers can use blow dryers, flat irons, hairbrushes and hair products at no extra charge after a color. Dye & Dash is likely the first salon of its kind in metro Detroit, and the concept has taken root in other states.
Dye & Dash offers color for men and women with services such as touch-ups (the Take Root service is $30), highlights (the Bombshell's full head of foils is $65, and the Lucky 7 with seven foils is $30), Bump the Base for $30 and low lights for $5. A sweet treat conditioning is $15.
“Two things inspired us to create the Dye & Dash concept, with the first being the continued demand for salon service segmentation,” says Abro, a co-owner and manager of Dye & Dash. “Not everyone has the need, time, desire or budget for a full-service salon experience every time, and we understand that."
The color salon is the latest evolution of beauty salons, he says.
"First came blow-out bars, then eyebrow bars, and we see color bars as the next logical step…,"he says.
The owners also see potential to attract the at-home colorers.
It is "our mission to get both men and women to move away from the pitfalls of home hair coloring,” Abro says. “There are endless reasons why hair coloring should be left to professionals. Hopefully by lowering the cost barrier to color treatments, we can convince some DIY hair dye enthusiasts to see what a difference a salon can make.”
Source: Monica Cheick, PublicCityPR
Writer: Kim North Shine