Goodbye, Detroit Regional Aerotropolis. Hello, VantagePort.
The economic development effort to attract transportation-centered companies and industries to developable land between Detroit Metropolitan and Willow Run airports is taking off with the naming of its first CEO and the launches of a new rebranding strategy and marketing plan.
The new name, VantagePort
, and the new CEO, Tim Keyes, will carry on the work -- and successes -- of what was the Detroit Regional Aerotropolis, which formed in 2006 and in the nearly seven years since claims to have facilitated nearly 2,500 new jobs and more than $300,000 million in investment by small and large businesses. While economic development has materialized, much of the work by the Aerotropolis board, including Wayne and Washtenaw County and state officials, has focused on information gathering, planning and preparation to achieve the goal of creating as many as 60,000 jobs and $10 billion in investment in 25 years.
The goal is to shape 100,000-plus acres of land in, around and between the two airports into a global logistics hub by spreading the word about the area's convenient, potentially money-saving access to air, water, rail and highway and to make clear the benefits that might be reaped by companies needing these things to move their products, people and information all over the world.
Keyes,the new CEO and former director of economic development for the city of Romulus, has been a part of Detroit Regional Aerotropolis since the beginning and is charged with executing a new strategic and marketing plan that was written by Greyhill Advisors
, a global site selection and and economic development consultant from New York, and the rebranding that was the work of Applied Storytelling
, which has offices in Detroit and Oakland, Calif.
took a look at the plans and the concept of airport-centered economic development, in this 2011 story
Writer: Kim North Shine
Source: Kelly Chesney, Business Leaders for Michigan